Attention Web and Digital Marketers! Internet cookies are going away in 2024, which means that Marketers are going to have to pivot how they are collecting customer data. I read this article that discusses how first-party data gathering will actually allow for more accurate customer information and targeting.
From the artlcle:
Cookies will soon be a thing of the past. Now, marketers must rely on first-party data instead.
- Don’t hold onto the past. Although cookies have been used for the past 30 years, there are better ways to effectively leverage data and market to consumers.
- Embrace first-party data. Abandoning cookies is a good thing — the implementation of first-party data will actually allow for more accurate advertising.
- Pitfalls are normal, but can be avoided. It’s easy to make mistakes during this transitional period, so avoid fixating on addressability and invest in a chief digital officer.
Link to article: https://www.cmswire.com/digital-marketing/the-best-marketing-plans-in-a-cookieless-world/
