Where did all the cookies go?

Where did all the cookies go?

Attention Web and Digital Marketers! Internet cookies are going away in 2024, which means that Marketers are going to have to pivot how they are collecting customer data. I read this article that discusses how first-party data gathering will actually allow for more accurate customer information and targeting.

From the artlcle:
Cookies will soon be a thing of the past. Now, marketers must rely on first-party data instead.

  • Don’t hold onto the past. Although cookies have been used for the past 30 years, there are better ways to effectively leverage data and market to consumers.
  • Embrace first-party data. Abandoning cookies is a good thing — the implementation of first-party data will actually allow for more accurate advertising.
  • Pitfalls are normal, but can be avoided. It’s easy to make mistakes during this transitional period, so avoid fixating on addressability and invest in a chief digital officer.

Link to article: https://www.cmswire.com/digital-marketing/the-best-marketing-plans-in-a-cookieless-world/